As pay-TV operators struggle to balance escalating sports rights costs with declining subscriber numbers, some are turning to live sports as a lifeline to hold onto consumers. Streaming video service operators in particular are snapping up exclusive rights to major live sporting events to attract and retain subscribers, bolster their market positioning and drive long-term revenue growth.
For sports fans, there’s nothing quite like cheering on their team or favorite player from the stands. And a growing body of research connects attending sporting events with higher levels of life satisfaction and lower levels of loneliness.
Why Real-Time Sports Betting is Perfect for Live Sports Fans
안전놀이터 also draw large audiences, making them a lucrative advertising asset for streaming platforms. And because sports broadcasts can be lengthy, supplemental content such as pre-game shows and post-game highlights can extend viewer engagement. During lulls in action, viewers can also engage with features such as real-time stats and interactive fan voting.
These benefits are helping live sports gain momentum as a core pillar for direct-to-consumer (DTC) streaming services. For instance, Apple TV+ rolled out exclusive access to Thursday Night Football this year, and ESPN, Fox Corp, and Warner Bros are partnering on a new service called Venu Sports that will launch in autumn 2022.