Moonswatch the Omega x Swatch Moonswatch debuted, it caused a real stir in the watch community. Here was a new model that borrowed the unmistakable design of the Speedmaster Professional and lowered the price tag to the point where it made sense for the average person to own one. It even came with a nifty feature that you might only find in more high-end mechanical watches: a spinning disc showing the current phase of the moon.
All of that was well and good, but there’s a catch. The Moonswatch is hard to get. The secondary market has dried up a bit now that Swatch has started to ramp up production, but for the most part it’s still a tough watch to score unless you have local connections or happen to live near a Swatch-owned store. And that’s not really the point of a limited edition timepiece, is it?
The Ultimate Guide to Moonswatch
The fact is that limiting availability like this, in combination with Swatch’s decision not to sell them online, has turned what should be accessibility incarnate into a form of exclusivity. The Moonswatches are out of stock at the vast majority of Swatch stores (and from what I’ve heard, they’re not going to be available online any time soon) and sell out on StockX within hours when they do come back in stock. That leaves a lot of people who would love to own a Moonswatch without the ability to do so, and that just feels wrong.